1. net.art at a Glance
2. Short Guide to DIY net.art
A. The Ultimate Modernism
B. Specific Features of net.art
a. net.art is a self-defining term created by a malfunctioning piece
of software, originally used to describe an art and communications activity
on the internet.
2. 0% Compromise
b. net.artists seek to break down autonomous disciplines and outmoded
classifications imposed upon various activists practices.
c. some other terms used to describe this activity include, new media art, electronic art, software art, digital art, telematic art, generative art, net-based art,
net art, Net.art, Web art, and networked art
a. By maintaining independence from institutional bureaucracies
3. Realization over Theorization
b. By working without marginalization and achieving substantial audience,
communication, dialogue and fun
c. By realizing ways out of entrenched values arising from structured system of theories and ideologies
d. Temporary autonomous zone of Anarchy and spontaneity
a. The utopian aim of closing the ever widening gap between art and
everyday life, perhaps, for the first time, is achieved and becomes a real,
everyday and even routine practice.
b. Beyond institutional critique: whereby an artist/individual could
be equal to and on the same level as any institiution or corporation.
c. The practical death of the author
1. Formation of communities of artists across nations and disciplines
2. Intensive use of social networking platforms
3. Investment without material interest
4. Collaboration without consideration of appropriation of ideas
5. Privileging communication over representation
9. Process based action
10. Play and performance without concern or fear of historical consequences
11. Parasitism as Strategy
a. Movement from initial feeding ground of the net
12. Vanishing boundaries between private and public
b. Expansion into real life networked infrastructures
13. All in One:
a. Internet as a medium for production, publication, distribution,
promotion, dialogue, consumption and critique
b. Disintegration and mutation of artist, curator, pen-pal, audience,
gallery, theorist, art collector, and museum
A. Preparing Your Environment
3. What You Should Know
1. Obtain access to a box:
B. Chose Mode
a. Any computer, pad or smartphone
2. Software Requirements (stand alone application or on-line)
b. Any Internet connection
a. Text Editor
b. Image processor
c. Programs and apps
d. Sound and video editors (optional)
1. Content based
C. Chose Genre
2. Net as Object
5. Travel Log
6. Telepresent Collaboration
7. Search Engine
10. Pranks and Fake Identity Construction
11. Interface Production and/or Deconstruction
12. ASCII Art
13. Browser Art, On-line Software Art
14. Form Art
15. Multi-User Interactive Environments
16. Web 2.0 platforms
A. Current Status
4. Critical Tips and Tricks for the Successful Modern net.artist
1. net.art is undertaking major transformations as a result of its
newfound status and institutional recognition.
B. Materialization and Demise
2. Thus net.art is metamorphisizing into an autonomous discipline with
all its accouterments: theorists, curators, museum departments, specialists,
and boards of directors.
1. Movement from impermanence, immateriality and immediacy to materialization
a. The production of objects, display in a gallery
2. Interface with Institutions: The Cultural Loop
b. Archiving and preservation
a. Work outside the institution
3. Interface with Corporations: Upgrade
b. Claim that the institution is evil
c. Challenge the institution
d. Subvert the institution
e. Make yourself into an institution
f. Attract the attention of the institution
g. Rethink the institution
h. Work inside the institution
a. The demand to follow in the trail of corporate production in order
to remain up-to-date and visible
b. The utilization of radical artistic strategies for product promotion
A. Promotional Techniques
5. Utopian Appendix (Post Internet)
1. Attend and participate in major media art festivals, conferences
2. Do not under any circumstances admit to paying entry fees, travel expenses
or hotel accommodations.
B. Success Indicators: Upgrade 2
3. Avoid traditional forms of publicity. e.g. business cards.
4. Do not readily admit to any institutional affiliation.
5. Create and control your own mythology.
6. Contradict yourself periodically in email, articles, interviews and
in informal off-the-record conversation.
7. Be sincere.
9. Subvert (self and others).
10. Maintain consistency in image and work.
2. Girl or boy friends
3. Hits on search engines
4. Hits on your sites
5. Links to your site
8. Airplane tickets
A. Whereby individual creative activities, rather than affiliation
to any hyped art movement becomes most valued.
1. Largely resulting from the horizontal rather than vertical distribution
of information on the internet.
B. The Rise of an Artisan
2. Thus disallowing one dominant voice to rise above multiple, simultaneous
and diverse expressions.
1. The formation of organizations avoiding the promotion of proper
C. The Internet after net.art
2. The bypassing of art institutions and the direct targeting of corporate
products, mainstream media, creative sensibilities and hegemonic ideologies
3. No longer needing the terms "art" or "politics" to legitimize, justify
or excuse one's activities
1. A mall, a porn shop and a museum
2. A useful resource, tool, site and gathering point for an artisan
a. Who mutates and transforms as quickly and cleverly as that which
seeks to consume her
b. Who does not fear or accept labeling or unlabeling
c. Who works freely in completely new forms together with older more
d. Who understands the continued urgency of free two-way and many-to-many
communication over representation
Original: Natalie Bookchin, Alexei Shulgin
March-April 1999. Revised: Andres Manniste, 2016